I am an accomplished Manager with diverse experience in hospitality and recognized success in customer service functions and Hotel Corporate Sales. Possess a valuable track record in achieving organizational goals and delivering world-class service. Known for attracting and converting leads from around the world, convincing guests to patronize Islamabad Serena Hotel through proactive business relationships, pursuit of customers with competent marketing, exemplary leadership and negotiation in order to promote reputation and enhance organization profile. Demonstrated exceptional skills and industry experience to oversee highly esteemed delegations including Her Majesty Queen Maxima of the Netherlands, President of World Bank, President of Iran and Turkey. Strategic thinker and effective decision-maker recognized ability to lead productive teams and exceed customer service goals while ensuring execution of all quality and corporate operations policies.
My key skills include Policies & Procedures Compliance, Training and Career Development, Human Resource Management, Strategic Planning & Analysis, Events & Program Management, Customer/ Guest Services, Quality Assurance & Controls, Budgeting & Cost Reduction, Opera PMS, BART PMS, Tourism, Sales & Marketing, Hotel Operations, and Extensive Travelling.
Currently, I am engaged with Serena Hotels (The Leading Hotel of the World), as a Director of Sales where I facilitated the development of the Sales and Marketing Plan as well as strategizing and utilization of Sales Budget, performed PR activity to optimize position and effective market penetration within corporate guidelines. Attached is my resume which showcases my progressive experience and successful track record for leading successful initiatives. My professional background and great industrial exposure coupled with an excellent track record make me an ideal candidate for executive roles.
Leading Sales team of Central Punjab and established a business development for all 8 hotels of Serena in Pakistan
Demonstrated a professional and polished demeanor throughout the services, built cordial but professional relations with all patrons and guests, also facilitated the director with all promotions, special events and projects.
Key Result Areas:
• Strategically positioned to represented 09 Serena hotels to top accounts, organized and promoted initiatives of Serena Hotels under the banner of Adventure Diplomacy, Sports Diplomacy, Public Diplomacy and Cultural.
• Rendered keen eye for details to conduct Market Research on Competitors and Clients to collate and assess market intelligence on latest developments and update Director of Sales accordingly for correctives measures.
• Facilitated the development of the Sales and Marketing Plan as well as strategizing and utilization of Sales Budget, performed PR activity to optimize position and effective market penetration within corporate guidelines.
Rendered strong leadership experience to accomplish mega events and handle delegation
Utilized a diplomatic leadership style as a foundation for directing events and programs related operations, resulting in successful achievement of KPIs in collaborations with Heads of organizations, Armed Forces, and Government Officials.
Key Result Areas:
• Organization of Events outside Serena Hotel, such as Polo Cup 2017.
• Charity Gala, International Squash with PAF, PCB Girls Cricket Cup 2017.
• Dancing with Premier Snow, Ministry of Foreign Affair Golf Championship.
• Project management on activities, such as Food Festivals, Tourism.
• Conferences, Charity Dinners mostly in cooperation with Embassy's, Public Diplomacy.
Acted as Director Sales, led the sales team in crises during Covid and in a new market like Punjab.
Challenged with the responsibility of propelling strategic initiatives, including overall administration of entire structure and routine operation of the hotel, and ensured smooth and seamless operations took place in coordination with all departments
Key Result Areas:
• Elite communicator continually focused on strengthening relationships between departments to ensure prompt and 24/7 hours availability of own and team to respond to any urgent problems and emergencies.
• Designed, established, and implemented effective SOPs in all departments and cross-validated strict compliance.
• Exercised hands-on approach and effective controls to review and inspect all department with their respective Manager's for cleanliness, ambiance, service readiness, staff grooming and hospitality culture.
• Performed duties as strategic overlay and as a manager on duty for the hotel in the absence of the Senior Management dealing with complaints, problem solving, disturbances, special requests and any other issues that may arise.